Stormy Winds

(Cyclones) Your Fortune is in the Follow Up!

By Alexandria Brown
 Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl?
Of course you wouldn’t. You know that people seeing your message just once wouldn’t be enough.
Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated messages?
The answer is… most [...]